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Aspire has enhanced its player account management (PAM) solution since the €20m (£17.5m/$24.0m) purchase of sportsbook provider Btobet last September and €13.1m acquisition of supplier Pariplay in October 2019.
AspireCore, which is already live in 25 regulated markets, now features localised content covering sports, live dealer and casino games from its in-house studio and major third-party providers.
It added that the rebranded and enhanced platform will drive its target of entering the newly regulated markets of Germany and the Netherlands later this year, as well as continuing to build its presence in Europe, Latin America and the US.
Tsachi Maimon, Aspire’s chief executive, said: “The launch of AspireCore heralds a new era for Aspire Global as we ramp up our efforts to become the leading platform provider in multiple jurisdictions across the globe.
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Maimon added that he felt AspireCore was an ideal product for markets which had just recently regulated online gaming.
“The is the ultimate resource for those operators looking to scaling up their businesses in newly regulated markets,” Maimon said, “AspireCore is robust and flexible to cater for all requirements and is underpinned by quality content that will be highly appealing to players.
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“2021 promises to be an important year for Aspire Global. With a comprehensive offering, we are in a strong position to capitalise on new opportunities and deliver growth for our new and existing operator customers.”
At the time of Aspire’s acquisition of Btobet last September, CEO Maimon said the deal meant the business would be involved in all major areas of online gambling, thanks to access to Btobet’s Neuron 3 sports betting platform. Aspire previously used SBTech as its exclusive sportsbook supplier.
In acquiring Pariplay in 2019, Aspire added the supplier’s New Jersey licence and portfolio of hundreds of proprietary games and more than 2,000 titles from various third-party providers.
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The rebrand of AspireCore follows the company’s recent high-profile deals with William Hill and Betfair in Colombia.